Though most distant from Interstate 20 - which is to casinos what coronary arteries are to the heart - and the only downtown casino, it is, in industry jargon, a “competitive property.” Harrah’s, now Horizon, kept up until five or six years ago. Riverwalk has only been open 13 months, but has already had cosmetic work. The theme park didn’t last very long, but the casino and restaurants have been redesigned, upgraded, then redesigned and upgraded again and again as has the adjacent hotel. Rainbow, initially a smaller-scale project, opened in July 1994 with an adjacent mini-theme park and strip-style hotel. It opened in February 1994 and since then at least two to three times the initial investment has been spent on a hotel, parking garages, casino expansions and restaurant invention and reinvention. Ameristar, the big dog in the market, cost more than any other casino when built.
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